Market Analysis Report

Project Overview

This project follows a six-step process to develop a marketing strategy for a national clothing chain. The steps include:

1) defining the problem
2) formulating research questions
3) collecting data
4) processing and organizing the data
5) analyzing the data and creating visualizations
6) presenting recommendations and conclusions.


This structured approach ensures a comprehensive analysis, guiding our strategy towards effective, data-driven marketing solutions.

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Dataset

The original data contains 4 folders with a total of 7 tables

Project Report